POV
Where I stand on agentic marketing, MarTech strategy, and how marketing gets done.
- may 8, 2026/2min
Adobe Summit 2026: The Real Battleground Is Orchestration
Adobe Summit 2026 made one thing clear: with AI capabilities commoditizing, orchestration is where enterprise value compounds.
- apr 15, 2026/3min
Scaling with AI is not about doing more
"Scale with AI agents" might be the most overused term in marketing right now. Agentic scale is the ability to make, measure, and improve decisions continuously, and that is a much higher bar than doing more.
- mar 14, 2026/6min
Choosing the right LLM for agentic marketing
As agentic systems enter the marketing stack, LLM selection becomes an architectural decision. The better question is not which model is smartest, but which model capabilities best support each stage of the marketing workflow.
- mar 12, 2026/2min
Why NVIDIA's quarter matters to marketers
When infrastructure scales, cost per reasoning drops. When that happens, marketing agents move out of vendor tools and into shared enterprise AI platforms. Marketers who think in systems will lead the next phase.
- mar 6, 2026/3min
Three lessons from building marketing agents
Three things hands-on experience taught me. Prompts cannot fix hallucination. Production-ready takes a long cycle. Expanding connectors will surface real infrastructure issues.
- mar 4, 2026/3min
Start agentic marketing with roles, not use cases
Use cases are short-lived. Roles are durable. The right question to ask is what roles AI should play inside the marketing team.
- feb 25, 2026/3min
The three questions marketers actually ask about agentic AI
Beneath the noise around agentic AI, marketers are asking better questions. Three keep surfacing: does it actually deliver, how do we build it, and what's the catch?
- feb 12, 2026/4min
The Gartner CDP Magic Quadrant misses the real decision
Choosing a CDP is a strategic operating model decision, not a product comparison. The Magic Quadrant is a lens, not the full market reality.
- feb 7, 2026/4min
Super Bowl, AI, and the marketing FOMO
AI FOMO has a clearer shape now. Marketers want to move forward, but they live with real constraints. Most teams aren't behind, they're operating in reality while the conversation runs ahead.
- feb 4, 2026/5min
Speed in BFSI marketing is about the right moment, not faster campaigns
Speed in banking and insurance marketing isn't about launching faster. It's about recognizing a moment, deciding what's allowed, and acting with confidence before the context changes.
- jan 8, 2026/5min
MarTech 2026: agents take the wheel
Agents only become operational when the enterprise builds the bridge between the domain of knowledge and the domain of context and services. Vendor lock-in is prevented at the architecture layer, not the product layer.
- nov 18, 2025/6min
State of the nation: GenAI and AI agents in major MarTech platforms
A high-level read on where the major MarTech vendors stand on GenAI and AI agents at the close of 2025. For each, what shipped this year, what stands out competitively, and the strategic implications for marketing and MarTech leaders heading into 2026.
