AI does. Agents execute.Leaders direct.
Ian Kim · MarTech & Agentic Marketing Advisor
4min · jul 7, 2026
Context Rot: The Major Hurdle When Scaling Agentic Marketing
LLM model capability is commoditizing, and for marketing any major LLM works. The real bottleneck is "context rot." Usable context is far smaller than the advertised window, so agents degrade as you scale. The fix is architectural, not a bigger model.
Databricks, Adobe, and a Tug-of-War Over LiveRamp: Three Signals, One Direction
Three MarTech moves in two weeks point one way - value is shifting to first-party data activated where it lives, with AI orchestration as the accelerant. The question is not which vendor wins, but how much of your stack you actually control.
3min · jul 7, 2026
The Economics of Agentic Marketing: the Valley, the Point of Payoff, and Beyond
Agent marketing isn't about saving cost by swapping human with AI. It's better decisions and speed at scale. But its economics run as a curve through 3 stages, driven by multiple value, cost, and ceiling factors.
9min · may 30, 2026